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Gautam Ambani

Stealth • 8m

Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-1): Let's understand this by a famous dialogue of a girlfriend when she caught you, "Usme to esa kya he, jo mere me nahi he...". now, let's reverse it to understand the value proposition, "Mere me

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Gautam Ambani

Stealth • 8m

Let's understand it further by example, Maruti's value proposition is their budget friendly cars & good re-sale value. Example, Alto. Second is, "Mileage Kitna Degi?" "Arree maruti he, 25-30 aaram se de degi..." Where as TATA cars, Safety & Security is their value proposition. TATA's cars are known for it's strong car body. So, if customer's priority is budget friendly and re-sale value, they think about Maruti. But, if they concern about safety & security, they first think about TATA's car. So, TATA solves a pain of "Safety & Security" while, Maruti solves a pain of "Pocket". So, "TATA me Safety hai, jo Maruti me nahi he..." #AajKiRaatDhadheKiBaat

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