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Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-1): Let's understand this by a famous dialogue of a girlfriend when she caught you, "Usme to esa kya he, jo mere me nahi he...". now, let's reverse it to understand the value proposition, "Mere me

Let's understand it further by example, Maruti's value proposition is their budget friendly cars & good re-sale value. Example, Alto. Second is, "Mileage Kitna Degi?" "Arree maruti he, 25-30 aaram se de degi..." Where as TATA cars, Safety & Securit