*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness and the value it provides. Answer the question to get your *USP*: "Why should customers choose you over others?" A strong USP highlights: ✅ What makes your product/service unique? ✅ The specific problem it solves. ✅ The key benefits for customers. Having a clear and compelling USP is crucial for attracting customers and building a strong brand identity.
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