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Atharva Deshmukh

Daily Learnings... • 3m

What is USP? USP stands for Unique Selling Proposition is a marketing concept that highlights what makes a product, service, or brand stand out. 1] Uniqueness: Focuses on what's different/better about your product than competitors. 2] Customer Benefit: Explains the value or benefit customers will gain. 3] Memorability: A good USP is easy to remember and connects with the audience. 4] Competitive Edge: It shows why customers should choose you over others. Example: 1] Apple: Think Different (highlighting innovation and premium design). 2] Volvo: The safest cars on the road. 3] Levi's: Quality never goes out of style.

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