Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influences impulse choices: Healthy food at eye level nudges better decisions. 2. Obvious options dominate: Defaults or visible choices are most likely picked. 3. Vision guides actions: Visual cues, like bright packaging, strongly impact decisions. Thorndike’s principle proves: make choices easy, visible, and rewarding to shape behavior effectively. ( as a seller you can use it ans as a buyer let's escape this ) 😂 quality competition
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