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Aditi

Will become a inspir...ย โ€ขย 23d

โ€œToo Many Options, No Action: How Choice Overload Hurts Conversionsโ€ Choice Overload is the paradox where giving people too many options actually leads to decision paralysisโ€”not satisfaction. In business, this means more isnโ€™t always better. A famous study showed that customers were more likely to buy jam when offered 6 flavors than when offered 24. E-commerce brands apply this by offering curated bundles or highlighting โ€œbest picks.โ€ Streaming platforms push โ€œTop 10 Todayโ€ to reduce overwhelm. Smart businesses simplify choices, guide users, and create clarityโ€”because clarity converts. When the brain is overloaded, it delays or avoids decisions. Less choice = faster action = better results.

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