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Aditi

Will become a inspir... • 1m

“Too Many Options, No Action: How Choice Overload Hurts Conversions” Choice Overload is the paradox where giving people too many options actually leads to decision paralysis—not satisfaction. In business, this means more isn’t always better. A famous study showed that customers were more likely to buy jam when offered 6 flavors than when offered 24. E-commerce brands apply this by offering curated bundles or highlighting “best picks.” Streaming platforms push “Top 10 Today” to reduce overwhelm. Smart businesses simplify choices, guide users, and create clarity—because clarity converts. When the brain is overloaded, it delays or avoids decisions. Less choice = faster action = better results.

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