Back

The Paradox of Choice in marketing reveals that offering too many options can overwhelm consumers, leading to decision fatigue and regret. While brands think variety boosts sales, too many choices often paralyze buyers, making them avoid purchasing a

“Too Many Options, No Action: How Choice Overload Hurts Conversions” Choice Overload is the paradox where giving people too many options actually leads to decision paralysis—not satisfaction. In business, this means more isn’t always better. A fa

Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

𝐏𝐚𝐫𝐚𝐝𝐨𝐱 𝐨𝐟 𝐜𝐡𝐨𝐢𝐜𝐞𝐬=𝐋𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 Imagine you want to order food or watch a movie in a platform you like. Once you open to surf through what is available you are bombarded with too many options. You spend

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

Data analysis for business: Data analysis is a powerful tool that businesses can leverage to gain a competitive advantage. Here are some of the key ways it's useful: Understanding Customers:Businesses can analyze data on sales, demographics, and cu

Do you know, We often follow the majority in our thoughts and actions, a behavior known as "social conformity." This happens because we don't want to feel left out or judged. But going along with the crowd isn't always the right choice. Groupthink ca

The products you purchase today are often not the result of conscious decision-making but rather the outcome of subliminal marketing. Through repeated exposure to certain brands and products, the media subtly infiltrates your subconscious,shaping y