“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses use this to subtly influence customer behavior. For example, subscription services often pre-select the “Most Popular” plan during checkout, making users more likely to accept it. In software, optional features may be auto-enabled unless manually changed. Even donation forms use this by setting a default amount. Since most people stick with defaults, businesses carefully design them to guide user decisions—boosting sales, upsells, and desired actions without feeling forceful. From Only Buziness
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