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“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub

“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d

𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝗨𝘀𝗲𝘀 (𝗧𝗵𝗮𝘁 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁) Most people think Big Tech wins because their product is the best. 𝐍𝐨𝐭 𝐭𝐫𝐮𝐞. They win because they control 𝐝𝐞𝐟

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

How Behavioral Nudges Influence Big Business Decisions” Behavioral nudging involves subtly guiding people’s decisions without restricting their choices. In business, it’s used to influence customer and employee behavior through design, defaults, and

What’s something you are personally working on currently? and also share how you’re doing it and what’s working/not. Personally, I’m trying to get over my bias of living as if I don’t exist for anyone who’s not in front of me hence this attempt at b

Transforming Informal Lending & Business Payments – Le’udhaar (Bindasss de udhaar!) I’m working on Le’udhaar, a peer-to-peer lending platform designed to make informal lending and business payments seamless through auto-debits. Whether lending to f

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