Will become a inspir... • 23d
“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and loyalty. For example, subscription services auto-select monthly billing or auto-renew unless the user opts out. In apps, the default notification settings keep users engaged without needing consent each time. Even in checkout flows, “Add donation” or “Priority shipping” is often pre-selected. Why? Because people rarely change defaults. The key is: what’s easy becomes permanent. Smart brands design defaults that serve business goals—knowing that customers usually accept what’s handed to them.
Business enthusiasti... • 1m
“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u
See MoreWill become a inspir... • 1m
“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
See MoreBusiness enthusiasti... • 1m
“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On
See MoreBusiness enthusiasti... • 1m
“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b
See MoreWill become a inspir... • 1m
How Behavioral Nudges Influence Big Business Decisions” Behavioral nudging involves subtly guiding people’s decisions without restricting their choices. In business, it’s used to influence customer and employee behavior through design, defaults, and
See MoreYour Bottom Line Our... • 14d
Finance Tip – Day 4 *🏦 “Don’t save what is left after spending; spend what is left after saving.” — Warren Buffett Make saving a non-negotiable part of your monthly budget. ✅ Set up auto-debits to a savings/investment account right after your sala
See MoreBringing Harmoni to ... • 1y
What’s something you are personally working on currently? and also share how you’re doing it and what’s working/not. Personally, I’m trying to get over my bias of living as if I don’t exist for anyone who’s not in front of me hence this attempt at b
See MoreFounder at Mridakran... • 5m
Transforming Informal Lending & Business Payments – Le’udhaar (Bindasss de udhaar!) I’m working on Le’udhaar, a peer-to-peer lending platform designed to make informal lending and business payments seamless through auto-debits. Whether lending to f
See MoreDownload the medial app to read full posts, comements and news.