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Aditi

Will become a inspir... • 27d

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, subscriptions, or services, even when better options exist. Companies use this to their advantage by making the current choice feel easy and comfortable. For example, auto-renewals, “stick with your current plan” nudges, and default settings reinforce inertia. In media, familiar news sources feel more trustworthy simply because they’re routine. By reducing friction and emphasizing continuity, businesses use Status Quo Bias to increase retention, reduce churn, and boost lifetime value.

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