Will become a inspir... • 27d
“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, subscriptions, or services, even when better options exist. Companies use this to their advantage by making the current choice feel easy and comfortable. For example, auto-renewals, “stick with your current plan” nudges, and default settings reinforce inertia. In media, familiar news sources feel more trustworthy simply because they’re routine. By reducing friction and emphasizing continuity, businesses use Status Quo Bias to increase retention, reduce churn, and boost lifetime value.
Business enthusiasti... • 1m
“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On
See MoreWill become a inspir... • 1m
“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
See MoreBusiness enthusiasti... • 1m
“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b
See MoreBusiness enthusiasti... • 28d
“Believe What You Want: How Confirmation Bias Drives Clicks, Loyalty, and Sales” Confirmation bias is the tendency to seek, interpret, and remember information that supports what we already believe—while ignoring opposing views. News outlets often t
See MoreFounder and CEO @Add... • 2m
Just built this custom Admin Dashboard for QuickShine — our car & bike cleaning service! Now managing customers, plans, slots, payments, and renewals is super smooth and organized. Designed it to be clean, fast, and functional. Built by me. Powered
See MoreHey I am on Medial • 10m
Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig
See MoreWill become a inspir... • 22d
“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and
See MoreWill become a inspir... • 28d
“If It Bleeds, It Leads: How Negativity Bias Drives News Consumption” Negativity bias is our brain’s tendency to focus more on negative information than positive. The news industry heavily leverages this bias to capture attention and drive engagemen
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