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Sandip Kaur
Hey I am on Medialย โขย 1y
Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and thatโs where ego marketing comes in. Itโs about tapping into the human desire for recognition, validation, status and belonging. Hereโs how it works: 1. Highlight Customer Achievements: Showcase how your customers use your product or service to succeed. Make them the hero of the story, and theyโll proudly share it. 2. Exclusive Access: Offer something that makes your customers feel specialโearly access, VIP status, or limited editions. People love to feel like theyโre part of an elite group. 3. Personalized Experiences: Tailor your offerings to make your customers feel seen and valued. A little personalization goes a long way in boosting their ego. Ego marketing isnโt about manipulation; itโs about understanding the human need for validation and using it to build deeper connections with your audience. When done right, itโs a win-winโyour customers feel valued, and your brand grows stronger.
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