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Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and thatā€™s where ego marketing comes in. Itā€™s about tapping into the human desire for recognition, validation, status and belonging. Hereā€™s how it works: 1. Highlig

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Anonymous

Anonymous 1

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Exclusive access really hits home in India. Just look at how people react to getting early access to products like smartphones or concert tickets.

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