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Ansh Kadam
Founder & CEO at Bui... • 6m
Diljit Dosanjh just dropped the biggest & smartest collab of this year, and its not what you think. On 10th September tickets for his Dil-luminati tour went live and in just 15 minutes over 1 lakh tickets got sold. But here is the twist people who scored the tickets first had access to HDFC pixel credit card. This card not only gave them a 48 hour pre-sale access, but also gave them a 10% discount. After the announcement, the search volumes for the card went up significantly and everyone was scrambling to get their hands on it. Diljit didn’t just sell out the concert, he sold credit cards to. Its amazing to see how HDFC bank leverages iconic presence and hype in India to push their credit card sales. In fact we also saw similar response when Zomato tied up with HSBC, to offer their credit card holders exclusive pre-sale access to Dua Lipa’s concert. This goes to show that partnerships aren't about slapping a logo onto something, its about creating real value on both sides. Fans got exclusive perks like discounts and early access, while banks got massive visibility and signups. Credit cards offering rewards is nothing new, but leveraging topical hype to turn these cards into status symbols. Now that’s a powerful marketing move. And if you want to learn more such stuff and grow yourself and you business, join the newsletter in the below mentioned comment.
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