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Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig

Customer experience is new marketing. Happy customers bring more customers automatically.

Customers today are more demanding than ever. They expect to be treated amazingly before they even buy. And that’s fair. Why should they trust you if you don’t care about them first? Sales aren’t about pitching. They’re about connection. Start there.

How do you feel about AI-driven marketing in 2025? 🤖 #sunskysocial #ai

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.

Most people who’ve tried turning their highly engaged WhatsApp/Discord group into an app have failed to recreate that same engagement. Probably because the friction of a new app is high, and people love the tool they’re using as much as (or more tha

Lexmark will be acquired by Xerox. The two iconic printing companies are joining forces to create an organization with an even stronger core print portfolio and a broader global print and print services business better suited to meet customers' and