Back

Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

Why Zomato’s Name Change to "Eternal" is a Game-Changer! Zomato is now Eternal Ltd, and here’s why it’s a smart move: ✅ Beyond Food Delivery – Zomato isn’t just about food anymore! With Blinkit (quick commerce), Hyperpure (restaurant supplies), a

Zomato: A Menu That Changed the Game In 2008, Deepinder Goyal noticed a simple problem, his colleagues were wasting time hunting for restaurant menus. Instead of ignoring it, he turned the problem into an idea:- scanning and uploading menus online.

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

Zomato’s 2024 year-end report highlights India's food delivery and dining trends, providing intriguing insights into the nation’s culinary preferences. 👉From biryani’s unwavering popularity to record-breaking restaurant bills and impressive saving

From Farm to Fame: How Hyperpure Became Zomato’s Secret Sauce When Zomato acquired a little known startup called WOTU in 2018, few imagined it would grow into a powerhouse. Rebranded as Hyperpure, the venture set out to transform India’s restaurant

Colors don’t just decorate—they dictate decisions. Red excites hunger, blue builds trust, and green calms the mind. That’s why brands like McDonald’s use red to trigger appetite and Paytm uses blue to symbolize safety. Color psychology is silent pers

How Zomato cracked the menu score? In the competitive food delivery world, Zomato has introduced a game-changing feature. Their Menu Score offers valuable insights that help restaurant partners optimise their menus. This tool is revolutionising how r

Illegal Items Sold on Zomato: Platform Faces Tough Questions Illegal items sold on Zomato Zomato, one of India’s largest food delivery platforms, is under fire. Some restaurants reportedly sold illegal items on the platform under fake names. The iss

Zomato Hit With Rs. 800 Crore Tax Demand by GST Authorities By Applyly December 13, 2024 Zomato faces a Rs. 803.4 crore tax demand from GST authorities. The demand covers 29 October 2019 to 31 March 2022. It includes Rs. 401 crore in tax and equal in