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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

From Farm to Fame: How Hyperpure Became Zomato’s Secret Sauce When Zomato acquired a little known startup called WOTU in 2018, few imagined it would grow into a powerhouse. Rebranded as Hyperpure, the venture set out to transform India’s restaurant supply chain. By sourcing directly from farmers and producers, it offered restaurants fresh, traceable ingredients cutting out middlemen and ensuring quality. From a modest 6,000 sq. ft warehouse in Bengaluru, Hyperpure rapidly scaled to serve 30,000+ restaurants across 10 cities, with FY24 revenues hitting ₹3,172 crore nearly a quarter of Zomato’s total earnings. With innovations like ready-to-eat items, express delivery, and future-ready processing plants, Hyperpure isn’t just supplying food it’s reshaping how India eats. What started as a quiet B2B play is now Zomato’s bold bet on the future of food. 🌝👑

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