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Havish Gupta

Figuring Out • 3m

Unsold food at restaurants is a big issue. This Startup has a solution! Meet Karma, a 2016 Swedish startup founded by Elsa and Hjalmar. Their idea? Help restaurants sell surplus food at discounted prices. Problem? Restaurants worry that selling at lower prices will hurt their brand image. While consumers love discounts but are unsure about the quality of leftover food. Solution? For restaurants, Karma helps them align with sustainability goals and make money from unsold food. For consumers, Karma ensures quality, is transparent about food details like time of preparation, offers upto 50% off, and promotes food waste reduction. Also they extensively use Gamification by offering Rewards, CO2 tracking, and showing food waste saved to keep users engaged. Today, Karma operates in 5 European countries, has 1M+ users, 7,000+ restaurants, and raised $20M+. Would you use such a service if it was in India?

9 replies17 likes
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