Profitable food delivery platform Zomato has introduced a new delivery fleet specifically for orders from purely vegetarian restaurants. The development comes in response to feedback from India's large vegetarian population, who are particularly concerned about how their food is cooked and handled. The "Pure Veg Mode" will feature a selection of restaurants that only serve vegetarian food, ensuring that meals from non-vegetarian restaurants will not be delivered in the same green delivery boxes used by this dedicated fleet.
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