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Havish Gupta

Figuring Out • 12m

Why did zomato pure green fleet backfired. 1) Privacy: people don't wanna others to know what they have ordered 2) Red Means Non Veg: Veg People whose food is delivered by Red Fleet may also deny taking their order 3) Religion: There have been aldredy cases when food isn't excepted and Zomato came up with this (Sucheta Dalal tweeted this) 4) Possibility Of Discrimination of the delivery boy based on uniform. So Zomato made a change in this within a "24 Hours of its launch". The Pure Veg Fleet will continue but they won't wear green colour t-shirt. So this was honestly a great idea! So what had Zomato did different to make it work?

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