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Havish Gupta

Stealth • 8m

Why did zomato pure green fleet backfired. 1) Privacy: people don't wanna others to know what they have ordered 2) Red Means Non Veg: Veg People whose food is delivered by Red Fleet may also deny taking their order 3) Religion: There have been aldredy cases when food isn't excepted and Zomato came up with this (Sucheta Dalal tweeted this) 4) Possibility Of Discrimination of the delivery boy based on uniform. So Zomato made a change in this within a "24 Hours of its launch". The Pure Veg Fleet will continue but they won't wear green colour t-shirt. So this was honestly a great idea! So what had Zomato did different to make it work?

27 replies14 likes

Replies (27)

BHAAVYA BAFNA

Stealth • 8m

It could have been a strategy to gain attention? We all know Zomato's marketing is out of the box more often than not

1 replies2 likes

Krishna Bhargav

Stealth • 8m

The fact that no one in their board had thought how much of an issue this'd create tells you how hirings work in our country.

1 replies1 like

Rajan Paswan

Stealth • 8m

Differentiation triggers Discrimination on topics which are Sensitive, controversial, debatable and conservatism.

1 replies1 like

Aromal SP

Stealth • 8m

But red is a great colour It stimulates hunger But it would have been good to see green zomato boys roaming around the city which will remind of the good Ubereats days 😂

1 replies2 likes

SHIV DIXIT

Stealth • 8m

So called secularism

1 replies3 likes

Anonymous 1

Stealth • 8m

I think extremism backfires many innovative ideas in India

1 replies1 like

Havish Gupta

Stealth • 8m

Sucheta Dalal's Tweet

1 replies4 likes

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