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Satyam Singh
Great learner • 3m
Q: Swiggy’s Assure vs. Zomato’s Hyperpure—who will win the B2B food supply war? The battle is heating up: 🔹Zomato’s Head Start: Hyperpure, a ₹1,671 Cr business, leverages its 5-year network of farmers, real-time demand data, and presence in 100+ cities. 🔹Swiggy’s Speed Play: Assure bets on 12-hour deliveries, Instamart’s dark stores, and imported goods to lure premium clients. 🔹 Kirana Squeeze: Local suppliers face pricing pressure, but niche products (regional spices, artisanal goods) could be their lifeline. 🔹 Profit vs. Scale: B2B offers steadier margins than food delivery, but discounts and logistics costs could dent short-term gains. Wildcards: - Will Swiggy’s agritech acquisitions tip the scales? - Can Hyperpure expand into kitchen SaaS tools or equipment leasing? While tech giants clash, restaurants gain from competitive pricing and reliability. But the real question is: Can traditional suppliers survive?
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