Looking for Jugaad? ... • 1y
Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his sharp wit and entertaining roasts, Zomato effectively tapped into a younger demographic, turning mundane promotional content into memorable, shareable moments. This strategy not only enhanced their brand visibility but also showcased their ability to think outside the box and adapt modern, relatable marketing techniques to keep their audience entertained!

•
Idearcade • 1y
Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe
See MoreHey I am on Medial • 1y
The Unexpected Business Lessons We Can Learn from Stand-Up Comedians Ever thought stand-up comedy could teach you something about running a business? It turns out, the world of jokes has more in common with entrepreneurship than you can ever think: 1
See MoreHelping brands scale... • 1y
Do you know what Dominos did in 2015? This is a masterclass on how dominos leveraged twitter to increase its global sales by 14% ! Dominos enabled people to buy themselves a pizza just by 🍕 emoji through Twitter. They didn't just did marketing
See MoreI will rule the worl... • 1y
We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment
See MoreDownload the medial app to read full posts, comements and news.