Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his sharp wit and entertaining roasts, Zomato effectively tapped into a younger demographic, turning mundane promotional content into memorable, shareable moments. This strategy not only enhanced their brand visibility but also showcased their ability to think outside the box and adapt modern, relatable marketing techniques to keep their audience entertained!
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