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Rohith R
I help businesses to...ย โขย 3m
If you're planning to invest in influencers to promote your brand, keep these things in mind: - Is the influencer aligned with your industry? Letโs take Medial as an example. They ran influencer campaigns by collaborating with creators like Think School and Backstage with Millionaires. These influencers create content around startups, business, and economicsโtopics that perfectly align with Medialโs target audience. This alignment ensures that the audience consuming the content is likely to resonate with Medialโs offerings. - How strong are their engagement metrics? Again, using Medial as an example, Think School attracts a variety of audience: VCโs and Directors who want to understand how businesses work, their competitors, potential investing opportunities etc.. Employees dreaming about starting their own ventures Students curious about the business world. A smaller segment just looking to pass time or explore something out of curiosity. When you look at it, only a small chunk of this audience might not be relevant to Medialโs target. rest are a perfect fit. Before partnering with any influencer, ensure that at least 75-85% of their engaged audience matches your ideal customer base. - Donโt get carried away by views Itโs tempting to go after influencers with massive views, but ask yourself: is their audience relevant? Iโve seen brands partner with irrelevant influencers purely based on views and then wonder why the campaign didnโt convert. For instance, if Medial collaborated with CarryMinati or Dhruv Rathee instead of Think School, would conversions be higher? Maybe, but itโs a gamble. Can you be sure their audience aligns with your brandโs target market? The number of views isnโt as important as the quality of those views. - Does the influencer fit your brand tone? Itโs not just about what they say; itโs how they say it. Imagine a serious B2B company partnering with a humorous tone creatorโitโll feel out of place, right? Make sure the influencerโs tone, style, and persona align with your brandโs tone. Itโs about authenticity. If the audience doesnโt see that natural fit, your campaign might feel forced or inauthentic. At the end of the day, choosing the right influencer is more about strategy than popularity. Focus on alignment, quality engagement, and authenticity, and your campaigns will thank you for it.
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