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If you're planning to invest in influencers to promote your brand, keep these things in mind: - Is the influencer aligned with your industry? Let’s take Medial as an example. They ran influencer campaigns by collaborating with creators like Think

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Anonymous

Anonymous 5

Hey I am on Medial • 2m

Engagement metrics are essential, but if your influencer’s followers aren’t genuinely interacting with the content, those numbers are just vanity metrics. What’s the point of tons of likes when none of them are converting into leads?

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