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Why Most Startups Die Due to āZombie Metricsā (And How to Avoid) āļø Many early-stage founders celebrate the wrong thingsālikes, followers, website visits, or app downloadsāthinking they signal growth. In reality, these are Zombie Metrics. What Are Zombie Metrics? Zombie Metrics feel like success but donāt drive real progress. They give founders a false sense of growth while their startup slowly dies. Hereās how they show up: ā 100,000 app downloads ā ā But only 1,000 active users. ā 10,000 Instagram followers ā ā But only 20 sales. ā 500 leads from ads ā ā But zero conversions. Zombie metrics make you think you're growing, but they mask the real problems in your startup. 3 Ways to Escape the Zombie Trap & Build a Real Business 1ļøā£ . Measure āNorth Star Metricsā Instead A North Star Metric (NSM) is the one number that truly reflects business health. Examples : Airbnb: Nights booked (not app installs). Slack: Messages sent per team (not signups). Your Startup? Identify the metric that signals actual usage and retention. Ask yourself If this number doesnāt grow, will my startup survive? 2ļøā£. Focus on Retention, Not Just Acquisition A startup with 10,000 new users per month but 90% churn is dying. A startup with 1,000 new users but 80% retention will explode over time. š” The rule: If people donāt come back after trying your product, growth is an illusion. 3ļøā£. Make Every Metric About Money or Usage Instead of vanity metrics, focus on revenue-driving or engagement-driven metrics: ā Active users (daily, weekly, monthly) ā Repeat customers (how many buy again?) ā Referral rate (do users bring others?) ā Revenue growth (how much money per user?) Final Takeaway: Kill the Zombies Before They Kill You If a metric doesnāt lead to retention or revenue, itās probably a Zombie Metric. Startups donāt die because of low Instagram likesāthey die because users donāt stick around. š Ask yourself today: Which metric am I chasing that doesnāt actually grow my business?
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