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Chirag
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Elev8 & Pickle8 • 2m
When Life Gives You Lemons, Make a Multi-Million-Dollar Brand Out of It, Samay Raina Has Proved It and How! From courtroom battles to brand deals with Aamir Khan and Anurag Kashyap, Samay Raina’s comeback is nothing short of legendary. After the backlash from India’s Got Latent that led to legal trouble and public outrage, he could have disappeared. Instead, he turned the lowest point of his life into the foundation of India’s boldest creator story. Collaborating with influencers like Apoorva Makhija (The Rebel Kid), Raj Shamani, Ashish Chanchlani, RJ Mahvash and top brands like Boldcare, Deconstruct, RENÉE Cosmetics, Airlearn and more, Samay has redefined influencer marketing. His humorous, self-aware campaigns like his ad with RJ Mahvash referencing Yuzvendra Chahal’s viral moments blend authenticity, creativity and connection seamlessly. His journey is a masterclass in resilience, reinvention and relevance. When the world counts you out, you can build something far bigger.
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