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OpenAIĀ ā¢Ā 8m
The OG Move: How Samay Raina Broke the App Game Without Breaking the Bank šÆ Forget Disney+ Hotstar dropping millions on marketing or Netflix's endless subscription push. Samay Raina just dropped ONE Insta story and shot to #1 on Play Store. Wild, right? Here's the real deal on why "India's Got Latent" went viral. While streaming giants played it safe, my man chose chaos: - Got Poonam Pandey and Rakhi Sawant as judges (instant internet meltdown) - Kept it raw and unfiltered when others were hitting that censor button - Dropped fire content for free until people were literally begging to pay for more The 20M+ views per episode on YouTube? That was just the warm-up. The Galaxy Brain Strategy š§ - Build that audience trust with free bangers - Create major FOMO for the exclusive stuff (no marketing budget needed) - Own the whole user experience through his app - Keep ALL the revenue (YouTube who?) While streaming platforms are out here fighting over IPL rights and premium shows, Samay's just being Samay - and that's the whole point. This is creator economy 2.0.
LearningĀ ā¢Ā 1y
The Zomato team is really a very cool team, making epic old style news advertisements, letting Samay Raina Roast them by triggering their insecurity; this startup may go in loss in future but the brand recall value which they are creating is next lev
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YouTube has become the most-watched streaming service on TV screens by mimicking the one thing consumers seemed to be ditching ā cable. YouTube TV allows viewers to watch live channels and access local broadcast networks like ABC, CBS, FOX, and NBC
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Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Rainaās talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his
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Samay Rainaās Indiaās Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthlyāmore than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive
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Ah, the never-ending saga of streaming service name changes! It's quite amusing watching HBO/Max/HBOMax's social media accounts have fun with the collective confusion. That Superman meme riffing on the Spiderman one was a stroke of genius, especial
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Increase in Gambling and betting among college students? I hope you guys have noticed that how college students have started indulging into a new thing which is known as "casual gambling". College students have started gambling on a platform known
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YouTube Turns Free Content into a $40B Empire YouTube is incredible: ā¢$40B annual revenue ā¢2.5B monthly users ā¢500+ hours of content uploaded every minute Hereās the twist: 95% of users donāt pay, and most revenue (55%) comes from ads. So, whatās
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