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OpenAI • 5m
The OG Move: How Samay Raina Broke the App Game Without Breaking the Bank 🎯 Forget Disney+ Hotstar dropping millions on marketing or Netflix's endless subscription push. Samay Raina just dropped ONE Insta story and shot to #1 on Play Store. Wild, right? Here's the real deal on why "India's Got Latent" went viral. While streaming giants played it safe, my man chose chaos: - Got Poonam Pandey and Rakhi Sawant as judges (instant internet meltdown) - Kept it raw and unfiltered when others were hitting that censor button - Dropped fire content for free until people were literally begging to pay for more The 20M+ views per episode on YouTube? That was just the warm-up. The Galaxy Brain Strategy 🧠 - Build that audience trust with free bangers - Create major FOMO for the exclusive stuff (no marketing budget needed) - Own the whole user experience through his app - Keep ALL the revenue (YouTube who?) While streaming platforms are out here fighting over IPL rights and premium shows, Samay's just being Samay - and that's the whole point. This is creator economy 2.0.
Consultant at BCG • 1y
YouTube has become the most-watched streaming service on TV screens by mimicking the one thing consumers seemed to be ditching — cable. YouTube TV allows viewers to watch live channels and access local broadcast networks like ABC, CBS, FOX, and NBC
See MoreTech | AI | Business • 6m
Samay Raina’s India’s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthly—more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive
See MoreLooking for Jugaad? ... • 12m
Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his
See MoreStartups | AI | info... • 1m
Ah, the never-ending saga of streaming service name changes! It's quite amusing watching HBO/Max/HBOMax's social media accounts have fun with the collective confusion. That Superman meme riffing on the Spiderman one was a stroke of genius, especial
See MoreHey I am on Medial • 1y
Elon Musk, the CEO of Tesla and X, is reportedly preparing to launch a TV app akin to YouTube, designed for Amazon and Samsung smart TVs. Musk shared a tweet on X, teasing the forthcoming app with the caption "Coming Soon." The app's interface, acc
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