The OG Move: How Samay Raina Broke the App Game Without Breaking the Bank 🎯 Forget Disney+ Hotstar dropping millions on marketing or Netflix's endless subscription push. Samay Raina just dropped ONE Insta story and shot to #1 on Play Store. Wild, right? Here's the real deal on why "India's Got Latent" went viral. While streaming giants played it safe, my man chose chaos: - Got Poonam Pandey and Rakhi Sawant as judges (instant internet meltdown) - Kept it raw and unfiltered when others were hitting that censor button - Dropped fire content for free until people were literally begging to pay for more The 20M+ views per episode on YouTube? That was just the warm-up. The Galaxy Brain Strategy 🧠 - Build that audience trust with free bangers - Create major FOMO for the exclusive stuff (no marketing budget needed) - Own the whole user experience through his app - Keep ALL the revenue (YouTube who?) While streaming platforms are out here fighting over IPL rights and premium shows, Samay's just being Samay - and that's the whole point. This is creator economy 2.0.
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