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Jaswanth Jegan

Stealth • 7m

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticized on social media for being casteist and Zomato. Zomato later apologized on Twitter, stating that the campaign's intention was to humorously raise awareness about the benefits of recycling and the potential of plastic waste. While it did get people talking, the negative reception overshadowed any potential benefits. Zomato ultimately apologized and pulled the campaign.

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