Founder-Hexpertify.c... • 1y
“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticized on social media for being casteist and Zomato. Zomato later apologized on Twitter, stating that the campaign's intention was to humorously raise awareness about the benefits of recycling and the potential of plastic waste. While it did get people talking, the negative reception overshadowed any potential benefits. Zomato ultimately apologized and pulled the campaign.
I will rule the worl... • 6m
We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment
See MoreProduct led growth M... • 11m
Have You Seen This Ad? As a marketing enthusiast, I was recently impressed by Samsung's latest campaign for the Galaxy Z Fold6 and Z Flip6 smartphones. The ad hooks viewers with a "missing phone" mystery, enhanced by cinematic camerawork, dramatic m
See MoreBuilding RealEstateS... • 1y
Hi there will a startup like Halo cabs will work in India. So this it how it works. We will pay cab drivers to place a smart digital billboard on the roof of there cars and sell the advertisement slots to various companies later will introduce in cab
See MoreExperimenting On lea... • 4m
Flipkart's inaugural G.O.A.T (Greatest of All Time) Sale, held in July, 2024, was a masterclass in strategic marketing. The campaign's tagline, "G.O.A.T Bano. Bakra Nahi," translates to "Be the G.O.A.T. Don't be a fool," cleverly playing on the dual
See More•
Techsaga Corporations • 10m
💡 PMF Jaante ho? 🔍 Test Kiye ho?? 🚀 Agar nahi, toh Bookmark kar lo! 🔖 Follow for more daily startup nuggets! 💼✨ . 🚀 Test Your Product-Market Fit in 48 Hours! Quick steps to see if your product idea has potential. Follow these 5 simple actions t
See MoreDownload the medial app to read full posts, comements and news.