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Hrishikesh Jaiswal

Stealth • 7m

Hi there will a startup like Halo cabs will work in India. So this it how it works. We will pay cab drivers to place a smart digital billboard on the roof of there cars and sell the advertisement slots to various companies later will introduce in cab entertainment devices which will have a selection on ott series for riders to watch during intercity travel. Benefits for drivers: - Extra source of income - Zero expenditure from there sides, the billboards will be owned by the company. - Increase in earning potential Benefits for advertisers: - geo targeting since cabs are always on the move - A medium of advertisement which works as a midway between physical and online advertisement campaign. - the audience will have higher retention because they have never seen something like that on Indian streets

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