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Hrishikesh Jaiswal

Gujarat University |... • 11m

Hi there will a startup like Halo cabs will work in India. So this it how it works. We will pay cab drivers to place a smart digital billboard on the roof of there cars and sell the advertisement slots to various companies later will introduce in cab entertainment devices which will have a selection on ott series for riders to watch during intercity travel. Benefits for drivers: - Extra source of income - Zero expenditure from there sides, the billboards will be owned by the company. - Increase in earning potential Benefits for advertisers: - geo targeting since cabs are always on the move - A medium of advertisement which works as a midway between physical and online advertisement campaign. - the audience will have higher retention because they have never seen something like that on Indian streets

30 replies34 likes

Replies (30)

Abhirup Datta

Frontend engineer, p... • 11m

There is nothing novel about this business model.A startup in India had earlier used this model.The main issue is there is no trackage of impression of ads, that we can get in online ads like Google Ads.

3 replies1 like

RAJAT KUMAR

Building myself • 11m

Imagine you are company owner and you paid for advertisement and a car passes you with a speed of 60kmph and you can't even read was advertisment about The problem is speed and size that's why advtisers often use big screen or banner on the small trucks Correct me 🙂 if I am wrong

2 replies4 likes

Rishi Chavan

Ignoramus • 11m

I have seen this in Mumbai especially in the city in which I live, so I guess it works but I am not sure about the company whose idea is this.

1 replies4 likes

Rishu

Every minute is a ne... • 11m

Amazing ! This stores massive potential , but what about the legalities? Does the cab driver needs some special permissions from RTO , civic body or local municipal authorities ?

1 replies1 like

Kishan Kabra

Founder & CEO • 11m

It's very famous in US. Same thing I posted today coincidentally.

1 replies1 like

SHIV DIXIT

CHAIRMAN - BITE INDU... • 11m

Superb model....try this as soon as possible

0 replies4 likes

SamCtrlPlusAltMan
•

OpenAI • 11m

This is great 👏

0 replies3 likes

Anonymous 1

Hey I am on Medial • 11m

This idea is so brilliant. amazing.

0 replies3 likes

Anonymous 2

Hey I am on Medial • 11m

Awesome post 💯

0 replies2 likes

AEatingGoat

Was curious about st... • 11m

Seems awesome 🫡

0 replies1 like

Anonymous 4

Hey I am on Medial • 3m

Hey have you started it?

0 replies

Varun

Finding idea 💡 • 10m

I was thinking about since a year but due to lack of fund I couldn't get started.

0 replies

Siddharth Parmar

Patient ~ perfection • 11m

This idea was originally from other country and in India it's work hardly if you try 👍

0 replies

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good thought

already exists in India

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