🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

Ishita Singh

Stealth • 6d

We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment as an opportunity and turned it into something special with the #VoiceOfHunger campaign. They asked people to voice their food cravings through Instagram voice notes 🤔 This simple yet clever idea caught the attention of millions, and the campaign went viral. Sounds interesting, right? Let's dig in! The core idea was simple. Swiggy wanted to engage its audience by having them mimic their food cravings using their voices. That created a sense of connection, as users could relate to the feeling of hunger and the excitement of food delivery.Instagram was the perfect platform for this campaign because it had a large, young, tech-savvy user base. see in detail https://growthfolks.club/p/marketing-campaign-case-study-of-swiggy-over-zomato

0 replies1 like
1

More like this

Recommendations from Medial

Image Description
Image Description

IstandALONE

Stealth • 6m

Drop your darkest ideas here. Cannibalism can solve world hunger, world population and world food shortage.🤝🏻

8 replies7 likes
Image Description
Image Description

Ambuj Singh

Stealth • 1m

🚀 A Milestone Moment in the Food Delivery Industry! 🚀 Zomato congratulates Swiggy on their stock market debut! 🥳 This marks an incredible step forward for the industry, with two of India’s biggest food delivery giants now making waves in the fina

See More
7 replies8 likes
Image Description
Image Description

Ambuj Singh

Stealth • 1m

🎉 A historic moment for Swiggy! 🎉 Today marks a major milestone as Swiggy rings the bell at the NSE celebrating its entry into the stock market! 🛎️📈 This achievement is a testament to the dedication, hard work, and passion of the entire Swiggy t

See More
4 replies8 likes

Nikhil Raj Singh

Stealth • 1m

Milestone Alert! Celebrating as Swiggy joins Zomato on the stock market stage! 🚀🍔 It's incredible to see two giants in the food delivery world stand side by side, taking Indian foodtech to new heights. Proud moment for all foodies and the industr

See More
0 replies7 likes
Anonymous
Image Description

Anonymous

Stealth • 8m

Can someone provide the details of department or organisation structure for food delivery start-up like Zomato or swiggy.

1 replies2 likes
Image Description
Image Description

Yash Barnwal

Stealth • 2m

Comparing the Pre-IPO📈Fundamentals: Swiggy vs. Zomato - Which Food Delivery Giant Has the Stronger Financials🤑? Share your views on this 🤓

9 replies22 likes
8
Anonymous
Image Description
Image Description

Anonymous

Stealth • 4m

[Do you agree?] Right now the food prices of Zomato/Swiggy matches off the prices we see in cinema theatres (PVR/Inox). Ordering food online has become so damn expensive!!

2 replies4 likes
Image Description
Image Description

Melon Tusk

 • 

Tesla • 8m

Food for thought: As drone tech matures into the mainstream, restaurants shall leverage it, deliver orders directly to it's customers and services Zomato/swiggy maybe out of business. Your thoughts please.

2 replies7 likes

Pushkar Kashyapi

Stealth • 5m

🐾 Attention Pet Lovers! Help Shape the Future of Pet Food! Calling all passionate pet parents! We need your valuable insights to revolutionize pet food options. Take our quick survey and let your voice be heard in the world of pet nutrition. 🐶

See More
0 replies8 likes
Image Description
Image Description

Chamarti Sreekar

Stealth • 2m

Zomato Ceo Deepender Goyal has opened up about the lowest moment, his company faced when Swiggy raised $1 billion, and zomato was at $35 million only. He said that it was there we are dead moment in the company.

5 replies9 likes
1

Download the medial app to read full posts, comements and news.