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Ishita Singh

I will rule the worl...ย โ€ขย 6m

We have all experienced that moment ๐Ÿ˜‡Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment as an opportunity and turned it into something special with the #VoiceOfHunger campaign. They asked people to voice their food cravings through Instagram voice notes ๐Ÿค” This simple yet clever idea caught the attention of millions, and the campaign went viral. Sounds interesting, right? Let's dig in! The core idea was simple. Swiggy wanted to engage its audience by having them mimic their food cravings using their voices. That created a sense of connection, as users could relate to the feeling of hunger and the excitement of food delivery.Instagram was the perfect platform for this campaign because it had a large, young, tech-savvy user base. see in detail https://growthfolks.club/p/marketing-campaign-case-study-of-swiggy-over-zomato

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