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“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

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Aryan

Stealth • 6m

They should be commended for their risk factor though. Their marketing campaigns are well known to land in trouble

1 replies
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Oyo is raising funds at $2 billion valuation now (it is a drop of 80% from $10 billion). Founder is on Shark Tank, the business has tanked, but he has made his money. Their bad service is well known. Your thoughts?

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I think Medial team should also do something like this to gain traction from different parts of the world about their platform. This ad is like my favourite marketing strategy ever!

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OPINION Startup can be broad, this platform shall work well if people get to select their interests (funding, marketing, financing, networking) rather than have all khichadi thrown at them on the post section.

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