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Stealth • 6m
“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
They should be commended for their risk factor though. Their marketing campaigns are well known to land in trouble
Yeah!
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