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Jaswanth Jegan

Stealth • 7m

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

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Rishabh Malhotra

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That was dope. 🤣.

1 replies1 like
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