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Flipkart's inaugural G.O.A.T (Greatest of All Time) Sale, held in July, 2024, was a masterclass in strategic marketing. The campaign's tagline, "G.O.A.T Bano. Bakra Nahi," translates to "Be the G.O.A.T. Don't be a fool," cleverly playing on the dual meaning of "bakra" in Hindi, which clearly refers to someone who is easily deceived/fooled and GOAT being " greatest of all time " . This wordplay subtly suggested that choosing Flipkart's sale was the smarter choice. The timing of the G.O.A.T Sale was no coincidence; it directly coincided with Amazon's annual Prime Day Sale, Flipkart's campaign featured messages like "Shop on Flipkart. Save the Amazon," referring to the Amazon rainforest rather than the rival e-commerce platform. This not only highlighted Flipkart's promotional offers but also associated the brand with environmental consciousness, creating a positive public perception. This strategy left Amazon Amazed and made it unable to reply in this situation. The wordplay with an environmental cause was something really crazy and made it one of the best marketing campaigns ever
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Hack Used By Startup #6 How 'One Book' Saved Amazon in Its Early Days!! The Problem: When Amazon was starting out, they had a problem with book distributors. These distributors said retailers like Amazon had to buy at least 10 copies of each book.
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Flipkart's Video Commerce: The Future of Shopping is Watching And it's the CHINA SHEIN Fever! โ 75 million users can't be wrong. Flipkart's killing it with video. The big picture: โข E-commerce + Video = Retail Revolution โข First half of 2024: 75
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