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PRATHAM

Experimenting On lea... • 6m

Flipkart's inaugural G.O.A.T (Greatest of All Time) Sale, held in July, 2024, was a masterclass in strategic marketing. The campaign's tagline, "G.O.A.T Bano. Bakra Nahi," translates to "Be the G.O.A.T. Don't be a fool," cleverly playing on the dual meaning of "bakra" in Hindi, which clearly refers to someone who is easily deceived/fooled and GOAT being " greatest of all time " . This wordplay subtly suggested that choosing Flipkart's sale was the smarter choice. The timing of the G.O.A.T Sale was no coincidence; it directly coincided with Amazon's annual Prime Day Sale, Flipkart's campaign featured messages like "Shop on Flipkart. Save the Amazon," referring to the Amazon rainforest rather than the rival e-commerce platform. This not only highlighted Flipkart's promotional offers but also associated the brand with environmental consciousness, creating a positive public perception. This strategy left Amazon Amazed and made it unable to reply in this situation. The wordplay with an environmental cause was something really crazy and made it one of the best marketing campaigns ever

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