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Vrishank Raj

Stealth • 4m

Amazon India's "Chai Cart" Strategy 👇 I am sure most of you don't know about this strategy that Amazon India employed to win over small offline sellers. Even I didn't know this, I was learning about Amazon's success in India when I got to know about this, so sharing with you all here :) When Amazon was expanding its operations in India, they faced stiff competition from Flipkart, Snapdeal, and other local players. To win over small sellers who were skeptical about online marketplaces, Amazon India employed a unique strategy: the “Chai Cart.” Amazon sent out mobile tea carts to popular marketplaces in cities like Delhi and Bengaluru. The idea was simple—serve free chai to small shop owners while explaining the benefits of selling online. This informal, yet effective approach helped Amazon onboard thousands of sellers who might otherwise have been reluctant to join the platform.

2 replies4 likes

Replies (2)

Havish Gupta

Stealth • 4m

This is just awesome! That's the reason, amazon is the king

0 replies

Niket Raj Dwivedi
•

Medial • 4m

Wow didn’t know about it. Great move though.

0 replies

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Anonymous

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Amazon's Dark Side: Sellers Beware! Just watched "Amazon Market Power Monopoly" and my mind is blown. Did you know: • Amazon controls sellers' prices across ALL platforms • Sellers can lose visibility in MINUTES for non-compliance • Amazon copies

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Ronak Patel

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Amazon trying to give their customer a good experience but what about their workforce and sellers. In past few weeks I saw many complaints about Amazon and it's working culture and due to that my respect for Amazon 📉📉📉📉📉📉

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Mohammed Zaid

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Amazon is changing its investment strategy in India, reflecting a broader adjustment in its approach to the market

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Anonymous

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How Amazon and Flipkart used to avoid scam by sellers during early days? I am asking when Fulfilment by Amazon and Flipkart was not very prominent. I have heard in news channels that one guy ordered laptop through Flipkart have received bricks.

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Praveena J

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Is there any company/Ed-tech teaching/training about the most employed sector in india (Agriculture)? except the government run colleges and universities.

4 replies7 likes

Abin S L

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E-commerce marketplaces struggling to achieve profitability... Major players are evolving into "super apps" by diversifying the services like what Amazon does. Is it the only way out?

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Anonymous

Stealth • 1m

Compared to big Ecom brands, what are the main problems small ecom sellers face and is worth solving for?

4 replies3 likes

Anonymous

Stealth • 1m

Compared to big Ecom brands, what are the main problems small ecom sellers face and is worth solving for?

0 replies2 likes

Abin S L
•

Redster • 8m

What could be added to Amazon, Flipkart or other similar marketplaces to strengthen any of the following: 1. Trust 2. Traffic 3. OR Better Shopping experience (be as much creative as you can*)