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Vrishank

Startups/VC/tech • 1y

Amazon India's "Chai Cart" Strategy 👇 I am sure most of you don't know about this strategy that Amazon India employed to win over small offline sellers. Even I didn't know this, I was learning about Amazon's success in India when I got to know about this, so sharing with you all here :) When Amazon was expanding its operations in India, they faced stiff competition from Flipkart, Snapdeal, and other local players. To win over small sellers who were skeptical about online marketplaces, Amazon India employed a unique strategy: the “Chai Cart.” Amazon sent out mobile tea carts to popular marketplaces in cities like Delhi and Bengaluru. The idea was simple—serve free chai to small shop owners while explaining the benefits of selling online. This informal, yet effective approach helped Amazon onboard thousands of sellers who might otherwise have been reluctant to join the platform.

3 Replies

Replies (3)

Mohit Raj

Hey I am on Medial • 6m

great Dandha yaha se banega offline market always king 👑

Havish Gupta

Figuring Out • 1y

This is just awesome! That's the reason, amazon is the king

Niket Raj Dwivedi
•

Medial • 1y

Wow didn’t know about it. Great move though.

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Amazon trying to give their customer a good experience but what about their workforce and sellers. In past few weeks I saw many complaints about Amazon and it's working culture and due to that my respect for Amazon 📉📉📉📉📉📉

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Vivek Purswani

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Another small win JoinUp is now officially govt. recognized startup under startup india initiative.

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Account Deleted

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The first item was purchased on Amazon in 1995. It was a book about artificial intelligence.

1 Reply

Thakur Ambuj Singh

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