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Shyam Kumar
Startup as a dreamย โขย 1d
Why is Amazon struggling in India? In 2015, Jeff Bezos called India Amazon most important market after the US. The company invested over $5 billion in its first three years - building India's e-commerce ecosystem with Flipkart. From 'chai carts' to world-class logistics, Amazon did almost everything right for India 1 (premium consumers). But then came India 2 and 3, and Amazon missed the memo. While Amazon focused on urban tier-1 consumers, startups like Meesho cracked the tier-2/3 code with zero commissions and faster payments for sellers. Then came quick commerce - and companies like Blinkit and Zepto started making inroads into traditional e-commerce with 10-minute deliveries. Today: Meesho has 120 million subscribers, growing 32% year-on-year Blinkit is valued at $13 billion, half the value of Amazon India Amazon India growth slows to just 3.4% in FY23 The Indian e-commerce story is no longer about filling pockets - it's about a deeper understanding of local behaviour.
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