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ā€œZomatoā€™s Badword Abbreviationsā€ Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

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SHIV DIXIT

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Failed but how they get negative critisism and marketing is marketing

1 replies3 likes
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