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ā€œZomato’s Badword Abbreviationsā€ Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

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Jaswanth Jegan

Founder-Hexpertify.c... • 11m

Yeah I agree too but people called them s**ist for just doing this ad

1 replies
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