Founder-Hexpertify.c... • 1y
“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
CHAIRMAN - BITEX IND... • 1y
Failed but how they get negative critisism and marketing is marketing
Yeah I agree too but people called them s**ist for just doing this ad
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