Stealth • 7m
“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
Failed but how they get negative critisism and marketing is marketing
Yeah I agree too but people called them s**ist for just doing this ad
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