โZomatoโs Badword Abbreviationsโ
Failed Marketing Strategy #4
In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
I think some investors keep talking about the India vs China startup comparison just to get attention
0 replies13 likes
CA Dipika Pathak
Partner at D P S A &...ย โขย 8m
Attention
3 replies6 likes
CA Dipika Pathak
Partner at D P S A &...ย โขย 9m
Attention:
1 replies3 likes
Prashant Singh
ย โขย
TopHire.coย โขย 5m
Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable.
They havenโt diverted my attention at least. They have lost me as a customer. I u
**Be An Attention Seeker!๐**
Isn't that bad?
Maybe for you!
But seeking attention for your brand isn't.
Stop behaving like your brand is just some article.
Brands are more human than a lot of humans around you ;)
Look at my Colgate brush and
How Attractive Packaging Grabs Attention on Shelves ๐ฏโจ
Walk into any store, and youโll see hundreds of products fighting for attention. But what makes you pick one over the other? Attractive packaging! A well-designed package isnโt just about looks
Remember guys
In consumer tech -
Attention is all you need
In LLMs -
Attention is all you need
In funding rounds -
Attention is all you need
In Dating world -
Attention is all you need
Now How to get attention?
Do something different
In consumer
