โZomatoโs Badword Abbreviationsโ
Failed Marketing Strategy #4
In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize
Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable.
They havenโt diverted my attention at least. They have lost me as a customer. I u
**Be An Attention Seeker!๐**
Isn't that bad?
Maybe for you!
But seeking attention for your brand isn't.
Stop behaving like your brand is just some article.
Brands are more human than a lot of humans around you ;)
Look at my Colgate brush and
Remember guys
In consumer tech -
Attention is all you need
In LLMs -
Attention is all you need
In funding rounds -
Attention is all you need
In Dating world -
Attention is all you need
Now How to get attention?
Do something different
In consumer
