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If you’re running ads & not testing at least 5 creatives per week, you’re not scaling — you’re guessing. Markets shift. Attention shifts. Platforms shift. But winners? They adapt faster than the algorithm. Obsess over creative testing. That’s wher

Day 2 of The Indian Startup War Stories: Zomato vs. Swiggy – The Food Delivery Bloodbath This wasn’t just a fight for orders. It was a war for who controls how India eats. Two giants, Zomato and Swiggy, turned food delivery into an addiction. But b

How about a centralized master warehouse for a group of kirana stores? Currently Kirana stores are getting margins between 6 to 20% and facing issues to go online due to discounts provided by Big Players. With our approach they can get margins fro

Hi everyone! This is my very first post here, and I want to share an idea I’m really excited about. Have you ever thought about how much we could save if we bought things together with others? Group buying means teaming up with people who want the s

" Don't work till 3 a.m.! Ghar jao, biwi hai, dog hai, kuch toh karo unke sath." - Swiggy CEO on " hustle culture " He also mentioned that Those who say they work till 3 a.m. never mention that they reach the office at 1 p.m. the next day. Young

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After a long time, I want to share my thoughts about the Indian government. First: Before 2014, as far as I remember, the media used to speak the truth and question the government. TV shows, celebrities — many of them openly criticized those in powe

India Rolls Out New EV Policy, Slashes Import Duties to 15% In a major policy shift, the Indian government has reduced import duties on electric vehicles from 110% to 15% for automakers that commit at least ₹4,150 crore and set up local manufacturi

Attention Founders: Avoid Register Karo for Your Company Registration Needs I strongly advise against using Register Karo for company registration due to their unprofessional and unethical practices. Here’s my experience: 1. Misleading Sales Ta

We have all experienced that moment 😇Your stomach growls, and all you suddenly can think about is your favorite meal. You grab your phone, order the food you are craving, and just like that, your hunger is satisfied. Swiggy took this everyday moment