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The best marketing is often a product that solves a real problem exceptionally well. Focus on value creation.

My question to founders- How did you acquire your initial users apart from your peer group & without marketing?

A quick short read one should must explore. Purpose: To build enduring, compounding business value ("Power" = sustainable differential advantage). Few build Power while other chase growth. #Hamilton Helmer breaks it down into 7 defensible advanta

Our biggest indirect competitors are platforms like Instagram and Snapchat. While they dominate Gen Z’s time, they often leave users feeling anxious, drained, and stuck in procrastination because they’re built on vanity metrics and endless scrolling.

“Zero-Click Funnel Strategy: How to Convert Without Users Ever Leaving the Platform” Zero-Click Funnel is a digital marketing strategy designed to capture leads, conversions, or brand affinity directly on platforms—without requiring users to visit y

𝙊𝙡𝙙❌ 𝙫𝙨 𝙉𝙚𝙬 ✅ 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙡𝙖𝙬𝙨 👇🏻 Old Marketing (❌ Focus: Company Pushing Product) * Product: Features first ❌ * Price: Cost to maximize profit ❌ * Place: Physical distribution ❌ * Promotion: Mass advertising ❌ New Marketin

false marketing in finance 😞 Some fintech companies are really pushing the limits of misleading marketing these days. No names needed but you have probably seen the ones selling fixed deposits and credit cards with ads that feel too good to be tru

I keep seeing bullshit ideas which don't deliver any value yet want funding to spend on marketing and burn money without any profitability plan. How many of you still think profitability takes a back seat in early stages of a Startup?