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Jaswanth Jegan

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“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

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Yash

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Just an attention grabber

Jaswanth Jegan

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Yup😂

0 replies

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