Back

“Same Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behavior” The Framing Effect is the idea that the way information is presented—rather than the facts themselves—can dramatically influence decisions. In business and media

It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape p

You're running this banner that says, "Rate This App." Do you think it’s an effective way to drive improvement and build trust?

“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion

Kevin O’Leary once worked with Steve Jobs. He says Jobs had a secret that made him unstoppable. Elon Musk takes that same secret to the extreme and it’s a big reason he’s wildly successful.

Join the Crowd: How the Bandwagon Effect Boosts Brand Popularity and Sales” The Bandwagon Effect is a psychological bias where people do something primarily because others are doing it. In business, it’s a powerful marketing tool. When customers see

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

The ChatGPT Effect ChatGPT didn’t just change tech — it changed user expectations. Millions now expect machines to understand natural language. That’s the new UI. Startups that make AI feel invisible, useful, and human-first will lead the next wave.

You’re waiting to feel “ready”? The truth is — you never will. 🌌 Readiness is not a feeling. It’s a decision. Every successful entrepreneur once stood where you are — uncertain, underprepared, and overlooked. But they moved anyway. ⚙️ Build. Lear

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr