“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived value. Free trials, “try before you buy” offers, and virtual try-ons let customers feel ownership, making them less likely to give it up. For example, a 7-day trial of a premium app or test-driving a car creates emotional investment. Retailers even allow in-home product testing to build this effect. When customers feel something is “theirs,” they’re more willing to pay or keep it. It’s a powerful way to boost conversions and loyalty.
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