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“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

So what is network effect? A network effect is when each additional user adds value to the existing user base. So your users themselves are creating some value for the existing users. So ,to understand better understand that google is the only one

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

The Framing Effect shows how the same fact can feel entirely different depending on how it’s presented. When a brand says “95% success rate,” customers feel confident — but if it says “5% failure rate,” they hesitate, even though both mean the same.

Cosmic creation from the dark. A concept. Time with magnetic attachment arising from a black hole. In a space, time, gravity, energy oriented conversion reaction, as the reaction progresses, real time moves in a direction opposite to the reaction en

Hey guys! Can I integrate a quick commerce business model with clothing products, allowing customers to order multiple items to their home, try them on, and then keep only the ones they like? Tell me this idea work or not ?

Over 89% of prospects delay decisions not because of price .. but because they can't picture life after buying. This is where “THE ENDOWMENT EFFECTS ” kicks in People value something more once they feel it's already theirs. Most pitches talk abou