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Aditi

Hey I am on Medial • 1d

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up loving it more because they built it. This effect is widely used beyond furniture. Brands like Build-a-Bear, Nike By You, and custom PC brands let users personalize or assemble products. It creates a sense of ownership, emotional attachment, and higher perceived value — even if the final product is simple. By involving customers in the creation process, businesses not only increase satisfaction but also reduce price sensitivity and build stronger loyalty.

2 replies4 likes

Replies (2)

Divyam Gupta

Building products, l... • 1d

this is exactly what I built in my Saas. so in my Saas people can customize a story book for their kid. they can decide the theme, setting and all details and story is ready based on that, and then the images. the website takes some pictures of your kids and uses it to make your kid the main hero of the story.

1 replies1 like

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Anonymous

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What's the brand value of IKEA in India? Did you buy anything from IKEA, share your experiences...

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Karan Sahu

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IKEA into phone electronics. Will it work? They banged the furniture market, but here it's a whole different game. Let's see where things go.

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Mahendra Lochhab

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IKEA is set to deliver products ordered online to its customers in north India, which, in addition to Delhi-NCR, include Agra, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Prayagraj, and Varanasi.

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How about starting a grocery delivery platform which targets mainly premium customers where the cost of products will usually be 50-60% higher than other platforms. vegetables will be organically grown and only the best products will be available.

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Aditi

Hey I am on Medial • 2d

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

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Jaswanth Jegan

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“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.