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“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

What's the brand value of IKEA in India? Did you buy anything from IKEA, share your experiences...

IKEA into phone electronics. Will it work? They banged the furniture market, but here it's a whole different game. Let's see where things go.

IKEA is set to deliver products ordered online to its customers in north India, which, in addition to Delhi-NCR, include Agra, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Prayagraj, and Varanasi.

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

How about starting a grocery delivery platform which targets mainly premium customers where the cost of products will usually be 50-60% higher than other platforms. vegetables will be organically grown and only the best products will be available.

Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see? 1. 🛠️ IKEA Effect We overvalue things we’ve had a hand in building. When you assemble your own furniture, you feel proud—and you’re willing

📈 The More, The Merrier! How Network Effects Build Unstoppable Brands 🚀 Facebook 📘, LinkedIn and Instagram 📸 thrive because their value grows as more users join

Quality Moat: Justifying premium prices with top-tier craftsmanship. Brands like Rolex, LVMH and Bose dominate by delivering superior products that customers trust

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p