Hey Medial famโever wondered why we overvalue our own creations or get stuck on that first price we see? 1. ๐ ๏ธ IKEA Effect We overvalue things weโve had a hand in building. When you assemble your own furniture, you feel proudโand youโre willing to pay more for it (even if it wobbles). You spend an afternoon putting together a bookshelf from IKEAโand suddenly itโs *priceless* in your eyes. 2. ๐ Endowment Effect Simply owning something makes us think itโs worth more. Your old coffee mug? Youโd be devastated to lose itโeven though youโd never buy it again if you saw it in a store. You list a second-hand gadget for โน500โbut when someone offers you โน400, you think, โNo wayโI wonโt sell!โ 3. โ Anchoring Effect Our first piece of information โanchorsโ our judgment. That first price tag sticks in our mind, and everything else feels cheap or expensive relative to it. A โน10K smartwatch seems reasonable if you first see a โน20K modelโeven if itโs still more than youโd usually spend.
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