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PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

🧠 The Anchoring Effect: Why First Impressions Control Everything Everyone's trying to go viral. Let's talk about why your first 3 seconds matter more than your last 30. The Anchoring Problem In 1974, psychologists Kahneman and Tversky discovered s

Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see? 1. 🛠️ IKEA Effect We overvalue things we’ve had a hand in building. When you assemble your own furniture, you feel proud—and you’re willing

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Mobile phone bills are set to increase as Reliance Jio and Bharti Airtel have announced significant tariff hikes. Jio revealed a 12-25% increase on Thursday, followed by Airtel's announcement of price hikes on Friday. This marks the first major rate

So what is network effect? A network effect is when each additional user adds value to the existing user base. So your users themselves are creating some value for the existing users. So ,to understand better understand that google is the only one

I recently checked the price of digital gold, which is approximately 75,800 INR. Additionally, there is a 3% GST, amounting to about 2,200 INR. When selling the same gold, the price is around 73,100 INR. This results in an immediate loss of about 5,0

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when