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I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

"Merc-ed Up! Luxury Gets Pricier as Mercedes Takes a Forex-Fueled Detour in India" Well, buckle up, luxury car lovers—because your Merc dreams in India just got a pricier twist! Thanks to forex swings and global drama, Mercedes-Benz is turning the p

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

If You have ever used a Luxury Brand. What's the best thing you liked about keeping aside the price for a while

Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,

Gen Z isn’t buying ads. They’re buying vibes. Craft wisely. Gen Z’s attention span: 6s. Your hook: Better be a mic drop!!!!! 😉 What are your views?

How Audemars Piguet become the status symbol even among the richest. This is because the brand’s watches are so expensive that the last year they only sold 51,000 pieces as compared to other luxury watch brands. But still their revenue was $2.7 Bi

IPL teams make losses on paper — and that’s the strategy. They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases. It’s not a cricket game. It’s a business league.