Strategy & Product @... • 1y
I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?
Business enthusiasti... • 29d
“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran
See MoreWill become a inspir... • 13d
“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra
See MoreAvid Blogger and Con... • 2m
Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,
See MoreFounder & CEO at Bui... • 9m
How Audemars Piguet become the status symbol even among the richest. This is because the brand’s watches are so expensive that the last year they only sold 51,000 pieces as compared to other luxury watch brands. But still their revenue was $2.7 Bi
See More"Innovating Tomorrow... • 6m
Have you noticed the major problem with smart homes or existing AI assistants? They are often too complicated to install, and every upgrade means buying something new and expensive. But what if your existing household items could become smart with j
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