Hey, I'm on Medial • 11m
ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don't know much about what each brand stands for. They decide to buy international brands because their friends do. 2) Look at me: As some people make more money, they often buy fancy luxury items because they see ads online that make them think it shows how rich and important they are. 3) Fitting in: This group of consumers likes to buy expensive things because it's trendy and makes them feel like they fit in. 4) Quality first: Educated consumers who prioritise craftsmanship and uniqueness in luxury items, who pick what's best for them doing their own research. 5)Better good: Environmentally and socially conscious consumers who seek luxury products from sustainable, inclusive brands with ethical credentials, a trend boosted by COVID.
Will become a inspir... • 26d
“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding,
See MoreBuilding WelBe| Entr... • 5m
Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product
See MoreBuilding • 10m
Imagine a platform where you write genuine reviews about a company's product or services and brands would get to know about the real problems consumers are facing. Also consumers can tell brands what they expect from them in terms of services Platfo
See MorePassionate about Pos... • 8m
trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr
See MoreDownload the medial app to read full posts, comements and news.